Success in BNI means you need to be a positive and supportive member of an organization based upon mutual support. This requires commitment to your fellow members as well as to the philosophy of “Givers Gain”: by giving business to others, you will get business in return.

For more information about BNI you can also log on to www.BNI.com.

Most business people advertise and we would never suggest that you stop advertising. However, "Compare the Value" between advertising and word-of-mouth marketing. Being a member of the Abundant Referral Circle is like having up to 30 salespeople marketing your product or service everyday.

Good referrals offer the opportunity to do business with someone who is in the market to buy your product or service. Although not a guaranteed sale, a good referral is an open door to discuss your business with someone who is interested in your product or service. Each member knows several people. This extended network is a rich data base of potential business available to members of the Abundant Referral Circle, a chapter of BNI.

Word of Mouth is the most cost-effective form of advertising possible. BNI provides a structured environment for the development and exchange of quality business referrals for both men and women.